Star Farm, Multimedia, & User Generated Content

Chicago, IL August 28, 2007 – Edgar & Ellen® are using their secret weapon, kid-inspired content, to gather broadcasters and licensees around the world. The twin pranksters recently added MBC3 covering 26 new countries in North Africa, Levant and the Gulf, as well as Nickelodeon, the world’s most widely distributed kids’ channel.This fall, Edgar & Ellen will launch via Nicktoons Network in the US and Nickelodeon in the UK, followed by international roll-out throughout Europe to France, Italy, Netherlands and Scandinavia. Beginning in 2008, the series will launch in 17 new territories across Asia Pacific, including Australia, New Zealand Korea and Singapore.

Viewers will finally see just how wildly creative the twins can be as fans inspire 10% of the content and receive full credit. Every episode contains a short-form cartoon that is inspired by their global fans via http://www.edgarandellen.com. The twins, in the most startling trick of all, break through the screen barrier and address their fellow pranksters by name.

While many companies struggle to incorporate user-generated content, Edgar & Ellen is pioneering a multi-layered approach throughout its storytelling. The mischief-makers reach audiences through multiple platforms simultaneously. Avid fans in scores of countries read the books and create content online

The Edgar & Ellen series will be screened at MipCom Jr. To learn more about the Edgar & Ellen property and international licensing opportunities, please contact Susanna Pollack at susanna.pollack@starfarmproductions.com, for television distribution in Europe, Ed Galton at Cake Entertainment, egalton@cakeentertainment.com, and for US licensing opportunities, Lisa Marks & Associates, Inc. (LMA) at LMarks@LMA-Inc.com .

Background Information

Edgar & Ellen®, for ages 6 to 12, are pranksters extraordinaire who crave outrageous fun. The Edgar & Ellen animated series is produced by Star Farm Productions and Bardel Entertainment in association with YTV. It will air on Nicktoons Network US, YTV Canada, Nickelodeon UK, Nickelodeon International, MBC3, Noga, Nickelodeon NZ, and ABC Kids Australia. This multiple media phenomenon also appears in a six-book series with Simon & Schuster Children’s Publishing and as a thriving website at http://www.edgarandellen.com. Enjoy the ride and savor the inevitable consequences when each of Edgar & Ellen’s plan backfires!

Star Farm Productions® creates entertainment the way today’s digital generation consumes it. Star Farm merges user-generated content with mainstream multiple media. Partners include Nickelodeon International, Simon & Schuster Children’s Publishing, Scholastic®, Activision®, Mattel® and other global leaders in the family market.

– Star Farm Press Release 

So yeah, we’ve kinda found a way a unique way to allow kids the opportunity to create new content for E&E through inspiration.

And no– we’re not taking the Disney High School Musical UGC-incorperation route. Disney had it’s viewers decide which slogan was going to appear on Corbin Bleu’s t-shirt, or etc. < The kind of stuff that doesn’t actually AFFECT the plot of the show.

And no– we’re not taking the brilliant plot points from Nickelodeon’s iCarly. iCarly will have viewers submit videos for Carly’s podcast. But again– from what we’ve seen, these UGC videos do not actually affect the plot more than being a really cool opportunity for kids to be on TV.

Instead– E&E fans dreamed up ideal plot points and questions they’d like to see the staff at EEHQ tackle. In the episodes– you’ll see little brains pop up with the fan’s first name and age (yay). Some fans even gave us design ideas for the title cards! What’s unique is that Star Farm allowed kids to work WITHIN the system– blending quality UGC with quality Professionals to create the best possible form of entertainment.

After all– who knows best about their entertainment wish-lists than the kids/users/fans themselves?! Lurve it.