Archive for the ‘Marketing Expert’ Category

Wowza: Designing and practice for kid sites

January 8, 2010 Leave a comment

How would you like to design a beautiful, colorful, stimulating website that is captivating, memorable, and allows you to let your creative juices flow without the need to worry too much about conventional usability and best practices? In today’s web design market, it’s rare that such a project would present itself — unless you were asked to design a website for children!

Websites designed for children have been largely overlooked in web design articles and design roundups, but there are many beautiful and interesting design elements and layouts presented on children’s websites that are worthy of discussion and analysis. There are also a number of best practices that are exclusive to web design for children’s sites — practices that should usually not be attempted on a typical website.

This article will showcase a number of popular commercial websites targeted towards children, with an analysis of trends, elements, and techniques used to help keep children interested and stimulated.

Designing Websites for Kids: Trends and Best Practices – Smashing Magazine


I can’t go into a ramble, as it’s Friday and I’m a busy-busy gal.  However, its definitely FANTASTICAL for the amount of content the author goes through. Seriously – check it out.

And to you, Mr. Louis Lazaris, thank you for creating such a jam-packed info-share!! Props.

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Links for Monday

February 9, 2009 Leave a comment

Elf Island & Children’s Internet team up for distribution

The Rush to Social Networks

Popular Media ads

Smartest brands in social media

Kids Choice Nominees

Myspace’s PR problem

Why do people buy virtual goods?

Game developer’s choice awards

MLB.TV enhancements

Bandai’s “notebook” for younger kids

Cable Companies impose bandwidth restrictions

Disney Interactive Reports Loss

Can we change behavior with social gaming technology

The Online Generation Gap Narrows

Answers & Advice for parents in keeping kids safe online

Magi Nation to join Acclaim Games

Nickelodeon puts content on iPhone

Teen chains doing well despite economy

ESPN is trying something tricky with charging to watch

Ten Ton Hamster goes down

I PROMISE my blog will not become a link-master-general… The rambling is building up once again, lol.  It’s only a matter of time before the dam explodes.

Marketing to Teens & Tweens

December 1, 2008 Leave a comment

Tween Spending and Influence

Even in these tough economic times, tweens wield $43 billion in spending power annually, and influence the spending of billions more on everything from cell phones to vacations to automobiles.

Spanning ages 8-14, these 21 million U.S. children are still largely influenced and guided by their parents — but eager for independence and to be recognized as individuals. And with an average $2,047 each to spend, retailers, brand marketers, food manufacturers, entertainment companies and others are in hot pursuit.

“Tween Spending and Influence” introduces you to these ultimate multitaskers (a trait they share with their mothers!) as they do their homework, text message with friends, and roam the Internet, all at the same time. Plus, you’ll discover how much tweens get for spending money, where it comes from and what they spend it on. What’s more, you’ll find out how boys’ and girls’ perceptions of brands and what’s “cool” guide their product preferences for apparel, electronics, candy, fast food and more.

EPM Communications, Marketing to Teens & Tweens

The fine folks over at EPM communications, Inc, have put together this great collection of info regarding tween spending & influence.  I haven’t gotten my hands on it yet, but soon will be.

The editors of Youth Market Alerts (who rock) give a wee sneak peek on that link above, so it’s worth taking a gander if you’re thinking you might wish to purchase?


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VW Folks: You Should Go To This Too

October 14, 2008 Leave a comment

If you haven’t signed up for the Kids Online unconference, you should as soon as you can.  We are trying to get a good idea of head count.

It’s extremely affordable (especially as conferences go) and should give us a whole day to talk about all the topics we usually only get a session or two to discuss.  Plus it’s an unconference, so everyone can participate and anyone can suggest a topic.

Let me know if you have any questions.  There are still a couple sponsorship opportunities available too. 

Sign up now for the Kids Online unconference « Joi Podgorny

Here’s the thing… we all have particular opinions about our chosen market, and there are MANY new strategies & innovative ideas coming down the line that you MAY OR MAY NOT be overly thrilled about (or perhaps too thrilled for)…

These community UNconferences are perfect for getting a “feel” of what others in our market are thinking, hoping, aiming to accomplish for the youth demographic. 

I know MANY of you fine folks have these wonderful goals/objectives for your audience & the content of your virtual world, this is your time to step forward and talk to fellow VW folks and let your self be known!!  Or, if you are unhappy with the current trend of youth virtual worlds, don’t sit back and let others say THEIR piece – you go for it too!  EMPOWERMENT OF EMPOWERMENTS, FOLKS!

We all know how much I love to ramble, and this VERY NICELY PRICED virtual world UNconference for the tater tots will be a grand, grand, grand time for let your voice ring too.

So… BRING IT, PEEPS.  Let’s get this show boat on the row boat! 

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Passing this along: Marketing & Children, some reading

September 29, 2008 Leave a comment

On Mondays I feel like I have all the time in the world to read — not skim — anything and everything.

Even long, complicated articles.

You too? Here’s some recommended reading:

At Sea in a Marketing-Saturated World: The Eleventh Annual Report on Schoolhouse Commercialism Trends: 2007-2008. From the Commercialism in Education Research Unit at Arizona State University. Browse CERU’s other publications.

Monograph 19: The Role of the Media in Promoting and Reducing Tobacco Use. From the National Cancer Institute. Seems that tobacco marketing tactics are mimicked by the food industry.

Consumer Behavior: The Psychology of Marketing. From Dr. Lars Perner at the University of Southern California. This is how it’s done.

Corporate Babysitter » Blog Archive » Heavy Monday morning reading on marketing to children

Ooo!  These are great tidbits o readin’.  Thanks and props to the ever vigilant Corp Babysister!

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Behavior Tracking Online

July 12, 2008 1 comment

Interesting developments at the Senate Commerce Committee hearings on behavioural profiling yesterday, as US Senators discussed the privacy implications of targeted web advertising, data-mining and the massive amounts of data collection the private sector engages in online. As Ira Teinowitz writes in today’s AdAge, senators are somewhat split about whether the practices “go too far”, i.e. do they infringe on individuals’ Constitutional and civic rights, and/or warrant new privacy laws. However, from what I’ve read, there also seems to be somewhat of a consensus that behavioural profiling raises legitimate questions about “who watches us and how that information gets used.” With exceptions, of course…such as former marketing executive Sen. Jim DeMint (R-S.C.). According to Wendy Davis at MediaPost, DeMint called the prospect of new privacy laws “a solution in search of a problem.

Gamine Expedition: Behavioural Tracking Under the Microscope (US)

I highly suggest popping up to Sara Grimes’ site (link above) and taking a look at that coverage.  I’m holding my cards a bit longer before I express my views – simply because I have pros/cons on both sides and not really the best amount of time/brain-space to get it the proper ramble it deserves.

Happy weekend, everyone. 🙂

p.s. I started a post on “motivation” today – regarding why/how people judge & play virtual worlds/mmos/etc, but didn’t have the time to get into the meet of it.  Hopefully by Monday?


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Check it out: Info on social web environments

December 3, 2007 1 comment

Marie Curie once said, “Nothing in life is to be feared. It is only to be understood. ”

If machinima and avatars are not in your parental lexicon, deep breath, relax…Shaping Youth is out to unfog the lens and peek into virtual teaching and learning on the teen grid of Second Life.

Virtual worlds, emerging social media networks, and just about any kids’ digital dialogue can be perceived as a ‘threat’ by concerned parents…so we’re big on deconstructing “media, shaping youth” to amp up comfort levels via knowledge.

[Click the link below for the ENTIRE ENTRY…]
Shaping Youth » Virtual Worlds As Learning Environs For Global Kids

That’s a great resource from Amy over at Shaping Youth for anyone looking to dive into learning about the social webworld.  Definitely worth a gander for links and lingo!

(And thanks for the kudos, Amy 🙂 )

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