Digital Downloading in Diapers

According to the NPD Group’s study of women with children age 2 to 14 in their household, marketers need to focus their marketing campaigns as much on the parents as they do the children. Why? Because 43% of children obtained their first digital download at the tender age of six, or under.

NPD Group: Digital downloading starts age 6 and under – Trends & Ideas – BizReport

The article also states: 79% of children age 2-14 have obtained some form of digital or physical content.

Wowza. There you have it – they just keep getting younger and younger.  Digital education for both YOUTH and FAMILIES continues to be more and more important.

props to ypulse for the find.

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