Passing this along: Marketing & Children, some reading

On Mondays I feel like I have all the time in the world to read — not skim — anything and everything.

Even long, complicated articles.

You too? Here’s some recommended reading:

At Sea in a Marketing-Saturated World: The Eleventh Annual Report on Schoolhouse Commercialism Trends: 2007-2008. From the Commercialism in Education Research Unit at Arizona State University. Browse CERU’s other publications.

Monograph 19: The Role of the Media in Promoting and Reducing Tobacco Use. From the National Cancer Institute. Seems that tobacco marketing tactics are mimicked by the food industry.

Consumer Behavior: The Psychology of Marketing. From Dr. Lars Perner at the University of Southern California. This is how it’s done.

Corporate Babysitter » Blog Archive » Heavy Monday morning reading on marketing to children

Ooo!  These are great tidbits o readin’.  Thanks and props to the ever vigilant Corp Babysister!

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