Toy Brands in Virtual Worlds
Ask 10-year-old kids about their favorite movie or cartoon character—be it the Incredible Hulk or Bratz—and they can identify every brand extension leveraging the character’s likeness. However, as both the toy and branding industries expand into virtual worlds, new dimensions of entertainment and branding are emerging—realms that are full of both pitfalls and profits.
Alycia de Mesa (whose blog I just added to my netvibes) wrote a great top-line article regarding virtual worlds (referencing the big dogs, neopets/webkinz/barbiegirls).
Since this is one of my favorite topics, here are two of my recent rambles:
- The latest The Izzy Neis Daily! paper.li/izzyneis?editi… Thanks to @KerryHerdt @thinkwithwitt @EducatingParent #cybersecurity #privacy 17 hours ago
- First experience w @AlaskaAir & @VirginAmerica merger? Fab! Thanks, mega-awesome #SocMed team. So far, so pheeeew! #CreatureofHabit #Loyal 3 days ago
- Check out our quick wrap on #SXSW! via @modsquad: modsquad.com/blog/thats-a-w… #SXSWInteractive #Austin #Texas #StillHaveMeatSweats #Kidding #Ish 3 days ago
- @VirginAmerica Good to know. Nervous to invest more time/$$ in something that will ult. change my great experience. Keep info flowing! TY! 3 days ago
- Nervous! Hey @VirginAmerica, what does this mean for those of us with “Silver" status? Will that title continue? gizmodo.com/say-goodbye-to… 3 days ago