Home > entertainment, kid entertainment, kid pop culture, pop culture, Youth > Bratz vs Barbie: Oh how the drama continues

Bratz vs Barbie: Oh how the drama continues

Barbie vs. the Bratz sounds like a Saturday-morning cartoon show, but the bitter copyright infringement trial in federal court plays more like an episode of “CSI,” complete with body parts.

Doll body parts.

As the trial over who owns the wildly successful Bratz powered through its third week in U.S. District Court in Riverside, there has been courtroom intrigue over a software program named Evidence Eliminator, a high school yearbook from Brad Pitt’s alma mater, an anonymous warning letter and a mixed-gender sample doll made out of a Barbie body with Ken boots.

On one side of the courtroom is the world’s largest toy company, Mattel Inc., which claims the Bratz concept was created secretly by one of its own designers who at the time was working on its signature Barbie line. Mattel, based in El Segundo, wants a stake in the saucy Bratz, known for hip-hugging outfits and bare midriffs, which have prospered as chaste Barbie has faltered.

On the other side is MGA Entertainment Inc. of Van Nuys, a formerly small player in the toy business that debuted Bratz in 2001. It claims full ownership; its lawyers have said the doll was created at a time the designer was taking a break from Mattel.

The cast in the sterile courtroom includes high-priced lawyers, who arrive in plush vans and argue everything from fine points of law to the allegedly exclusionary booking practices at a local hotel.

There’s a no-nonsense judge and a Greek chorus of courtroom observers, some of whom wouldn’t say why they were there or give their last names.

The reason for all this is money, and lots of it. MGA is a private company that doesn’t disclose its earnings, but analysts estimate it makes as much as $2 billion a year from Bratz products and licenses.

Grown-up intrigue as Barbie maker Mattel fights for Bratz rights – Los Angeles Times

THAT ARTICLE IS BRILLSVILLE, PEEPS.  Seriously.  The second page, particularly.


I’ve never hidden the fact that I despise Bratz dolls.  DESPISE.  Nothing was more DISGUSTING TO ME that when I was a summer camp counselor and the Bratz dolls had JUST hit the shelves, and little girls were coming to camp like street corner hookers. 

Or worse – after swimming lessons on the beach, going to the bathroom and Bratz-i-fying themselves with swiped make-up from mom and old Halloween costumes and swim suits or older sibling paraphernalia.  And if you think I’m exaggerating, think again.  I wish I could post some of my camper pictures here so you can see the full evidence.  These girls were 7 and 8 and looking like they should be working in a diner somewhere in Daytona Beach during Spring Break.  Ga-ross.  “Go back to that bathroom and change your clothes.  I DO NOT think you’re mother sent you to camp looking like that, and you’re certainly not going to leave like it either,” was a daily phrase for me.  < And that’s coming from ME… the girl who looks like she stumbled into her closet and fell right back out, dressed in insanity.

Anyway, back to the article.  From the sounds of things, This Carter character (aka Bratz creator) is sketchtastic.  Everything has a large question mark around it.  From orders to doll hair companies while employed by Mattel but claiming MGA, to WIPING OUT HIS COMPUTER before investigators came…

Take a gander at that article and tell me who YOU think has the dirty paws on this one.

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  1. June 20, 2008 at 1:03 am


  2. zak
    July 24, 2008 at 6:58 am

    It seems kind of hypocritical for Mattel to be going after the Bratz line, given that Barbie was based on a German doll men gave to their mistresses. I don’t recall a licensing fee ever being paid there.

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