Ben 10 is kickin some tail

Ben 10: Alien Force Game Creator Lands on to  

Massive Viewer Adoption and Record Game Play’s build-your-own game yields 380,000 new fan-created games,  smashing the site’s  game play and unique visitor records its first week online

Cartoon Network’s avid Ben 10 fan base launched more than 380,000 new online games in one week at with Ben 10: Alien Force Game Creator, Cartoon Network New Media’s first online game to incorporate user-generated content. The user-generated game hit the site May 5 and garnered more than 20 million game plays its first week online, outstripping the site’s previous debut-week game play record of 5 million set in March by Ben 10 Alien Force: Forever Defense.

The game’s immediate success also yielded record-breaking unique visitors numbers for with more than 1 million unique visitors every day for the week of May 5-11. The site hit a record high for the week beginning May 4, with more than 5 million unique visitors. Saturday May 10, clocked 1.5 million unique visitors, a single-day record.

Specific highlights since the debut of Ben 10: Alien Force Game Creator include the following:

.         384,109 Ben 10: Alien Force Game Creator games created

.         20,293,876 Game Creator game plays

.         5, 317,993 unique visitors for the week beginning May 4

      (Data from internal Omniture statistics.)

“Ben 10 fans as well as online gaming fans have embraced this new build-your-own game in droves, validating Cartoon Network’s conviction that kids recognize the value of immersive and sophisticated games,” said Molly Chase, vice president and executive producer of Cartoon Network New Media. “Our online fans are building and sharing this game and enjoying an unprecedented level of interaction with both a favorite show and their fellow fans. We see this type of game as a wave of the future for the online gaming market and have already begun work on expanding the experience to feature another popular network franchise.”

“What is most impressive is the quality of the games that kids are creating,” said Art Roche, Cartoon Network New Media creative director. “The execution of this new game creator concept has been remarkable so far and it shows that kids truly enjoy creative online activities.”

Ben 10 games currently dominate the top 10 most popular games at, holding five of the top 10 spots, including Ben 10: Alien Force Forever Defense at No. 2; Ben 10: Alien Force Action Packs at No. 3; Ben 10: Battle Ready at No. 4 and Ben 10: Cannonbolt Pinball at No. 5.

Ben 10: Alien Force premiered Friday, April 18, 2008 at 8 p.m. (ET, PT), and was the most-watched original series premiere in Cartoon Network history. Ben 10: Alien Force begins the next chapter in the continuing Ben 10 saga five years later when 15-year-old Ben Tennyson chooses to once again put on the OMNITRIX and discovers that it has reconfigured his DNA and can now transform him into 10 brand new aliens. Joined by his super-powered cousin Gwen Tennyson and his equally powerful former enemy Kevin Levin, Ben is on a mission to find his missing Grandpa Max. In order to save his Grandpa, Ben must defeat the evil DNALIENS, a powerful alien race intent on destroying the galaxy, starting with planet Earth.

Cartoon Network Press Release


Ya know, from an outside perspective, one can’t help but scratch their head when a biz changes it’s format mid-run.  Seems like a risky strategy, but that’s from someone who wouldn’t know risky strategy from smart content (aka, me, lol).  But MAN do those Cartoon Network peeps a) put faith and care into their properties (they had a gem, needed a bit of polish, and polish they did!), b) know their audience (target audience, target storyline content, etc). 

As for UGC & creative game play? NICE!!!  UGC in a game, huh?  Rock on.  I’m going to go dive into this new game myself and see how it rocks.  Report back later, yeah?  Sweet.

Blogged with the Flock Browser
  1. May 21, 2008 at 10:47 am

    The tools are pretty simplistic, but what the kids have done with them is great. They’ve really worked within the limitations to create a wide variety of levels. I spent a good 15 minutes clicking through them.

    I can only imagine what they’d do with a little bit more flexibility, although then maybe the levels would not have had so much thought put into how to use the space. This way it forces them to experiment a bit more.

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