Good Policy is Good Policy

As I mentioned last week, two milestone documents out of the UK have just been released, one a 200-page report requested by Prime Minister Gordon Brown and called “The Byron Review,” and the other a set of guidelines for social-networking-service best practices issued by the Home Office itself . Both have worldwide relevance not just because they’re about a worldwide medium that’s universally popular with youth but also one that allows for ever increasing interaction, social action, and collaborative media-producing and -sharing on an international level. I took a look at the Byron report last week. This week:

NetFamilyNews

As always… click the link above to continue reading Anne’s analysis of Good Policy from the Byron Report.

I think I rant relatively often about good policy. God knows I use the words “Because it’s good policy” about four times a day while we’re in stealth & building modes here at 6DG.

When you’re partially responsible for other peoples’ kids (the “partial” is a filler word until the ever living battle between parents, educators, and companies of responsibility & ownerships works itself to a head… currently this situation is on display in the continuous chatter about VMK, Disney, and parents), you have quite a lot o’ liability on your hands, but you also have a conscious (you may mock me later, Ebenezers & capitalists… or perhaps are there companies like Darth Vader’s Death Star building crew? Building tools of world destruction because it’s a job?) and the minds of the impressionable youth whose future is written in the DNA of their wee lil typing-hands.

In the mighty battle of “choose me, choose me” in virtual worlds and kids online entertainment, good policy shouldn’t just be standard, it should be a stepping stone into building the world of safety, empowerment, and, well, awesomeness.

Anyway, it’s good policy to develop your own good policy. Heck, go on and make it great policy.

The better your policy, the more moms might like you– and apparently new moms are all “brand trustworthy” these days. *Cheeky grin* Just don’t go and announce virtual world retirement since you no longer wish to provide the (much needed) money to update and upkeep needed to compete in an advanced market, let alone daily-hourly-minute(ly) run a virtual world… Apparently people don’t like that.

Somehow good faith in a trusty brand gets questioned.

Pondering… pondering… :\

To me, this begs the idea: would you rather a company leave a virtual world open for kids, regardless of the fact the company has moved on and no longer wishes to further any high quality service, events, updates, etc? Are you willing to let your kid hang out in an environment where the tech is no longer advanced to keep all safe JUST so they can remain cyber buddies with VW peers?

Or do you take the opportunity to explore new environments with your kids, having detailed conversations about the art of life, moving onward, and retirement of good things?

How– in a world where nothing “good” lasts forever (the bad stuff, sadly, always sticks around), do you create good/great policy that doesn’t break trust with an audience, yet still ages gracefully and passes into the eternal with good memories and happy times?

Or do all good things that must end need to have petitions and broken hearts?

How do you do that and still come out minus bitterness? Is that possible? Thoughts?

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