CARU strikes again: My Most Wanted site

In its ongoing campaign to encourage sites to voluntarily comply with federal privacy law, the Children’s Advertising Review Unit (CARU) has asked the operator of yet another website aimed at kids to revise its practices and policies.

CARU reviewed the My Most Wanted site, which features updates and info on pop stars such as Miley Cyrus (who plays the wildly popular Hannah Montana character on a Disney show by the same name). Following its review, CARU asked the site operator to make a number of fixes to comply with the Children’s Online Privacy Protection Act (COPPA), as well as CARU’s guidelines on online privacy protection, which are designed to implement COPPA.

At the time of its review, CARU noted that My Most Wanted did not have an age-screening mechanism to determine the age of visitors, and did not require parental contact information or consent requested during the sign-up process. Further, the site’s privacy policy did not contain contact information for the site operator, and the site appeared to contain hyperlinks to sites that did not comply with COPPA, said CARU.

The site operator agreed to make necessary changes to comply with COPPA, including implementing a neutral age screening process-i.e., a query that requires users to state their age rather than verify that they are over 13. The operator also pledged to require parental consent for registration of users under the age of 13. In addition, the site operator said it was revising its privacy policy to provide the required contact information and explain the types of information collected.

Self-Regulation

Did you hear that? It was the sound of a cracking whip. WAAAAAAAAAACHICK.

People. Please. If you are dealing with content appropriate, desired, or geared toward ANYONE under the age of 14… PLEASE DO YOUR RESEARCH. Otherwise, prepare or a pricey reaction.

P.s. If you want to know the steps I use to determine safety & appropriateness of a site?  Check this out.

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  1. April 11, 2008 at 2:40 am

    I just think they need to change the name to CARIBU 🙂

    Sorry couldn’t resist…

  2. April 11, 2008 at 2:42 am

    I just think they need to change the name to CARIBU 🙂

    Sorry couldn’t resist…

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