LA Times on Disney & VWs
Now, Disney is spinning its tales in the newest mass medium — online virtual worlds, where children adopt cartoonish avatars and play games.Disney and other entertainment companies are rushing to capitalize on the latest Internet phenomenon: the rise of virtual worlds for kids. Online haunts for grown-ups, such as Second Life, grab the attention of corporate marketers. But digital playgrounds for the juice-box set — such as Disney’s Club Penguin and Ganz Inc.’s Webkinz — are drawing bigger crowds.
This article doesn’t say anything overly new, but instead reinforces the fact (and gladly so) that Virtual world environments (or MMO’s, in Disney’s case), cost a LOT of money to build AND CONTINUOUSLY MAINTAIN!
They’re not easy, and they take a lot of people to run.
Check out the article if you’re interested. 🙂
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