Nick helps kids Pick the Prez II
Another presidential election can only mean the return of Nickelodeon’s Kids Pick The President campaign, the yearlong initiative to get kids involved in understanding the election process, campaign issues and the candidates. Adding to the campaign this time around, kids are invited to take part in primary with the first of three new Nick News with Linda Ellerbee specials, Kids Pick the President: The Kids’ Primary, which bows Sunday, January 13 at 9p, as well as part of cable in the Classroom (date/time TBA). This special, which will also stream on TurboNick, aims to explain the election process, including defining what it means to be Democrat or a Republican. Kids are invited to cast their vote online in the Nick kid’s primary January 13-18, with the winner being announced on-air Friday, January 18 at 8p. Process and candidate information is currently available at Nick.com.
This is a great example of kids empowerment. Not only allowing kids to hear their own voices, but to have an opinion of their own too.
I remember back in the day when I was at Montessori and we had elections and went through the candidates & procedures… learning hands on in a fashion only the weird (but awesome) kids at Montessori are privy too…. The thing was– I still (even with all the facts) only listened to my parents’ opinions. Same with my friends. We all stuck to our loyal guns (because as a kid loyalty to family is first) and regurgitated all that our parents said… stickin’ it to the teachers trying to change our viewpoints (or trying to allow us individual viewpoints).
What Nickelodeon is doing is just another layer of information for kids. To me– it’s not so important that kids are making decisions about this race, or that kids are going through the election process… in my view, the important factor is the fact Nickelodeon — a wicked cool media source — is helping to form some sort of early understand that voting IS cool, and that having a voice IS wicked awesome. That’s the sort of platform we have to reinforce with youth… the youth that don’t take voting or the voice they have seriously.
Who knows… maybe the effort will all go to waste (re: MTV’s attempt with the older kids), or maybe it DOES build a sort of inner-excitement and early knowledge of elections for the future of this country. Doesn’t hurt to try, right? Kid Empowerment, baby, yeah!
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