Nickelodeon’s Portable Media Player of the Future

Nickelodeon and The Hertz Corporation team launch Nick on the Go, a portable, pre-loaded, touch-screen media player for families to take along on their vacations. The Nickelodeon-branded units can be rented exclusively from Hertz at 21 different airport locations in the US from Saturday December 15, with additional locations to rollout in early 2008. The Nick on the Go portable devices features 40-hours worth of pre-loaded Nick/Nick Jr. programming content including episodes of SpongeBob SquarePants, Drake & Josh, Dora the Explorer and Blue’s Clues among others. Nick and Hertz also plan to add new features to the unit next year, such as various Nick video games, Internet access (to Nick related sites), as well as healthy living Public Service Announcements and the like.

Cynthia Turner’s Cynopsis – Cyn Kids 12/6/07

This is interesting.  Blending the media experience TV v WEB– and making it more about the Nick Brand than the media intersections.  Kinda cool.  Like accessing web & playing movies on your Playstation.  Oh the future– what a wonderfully blended place it will be. 

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  1. December 6, 2007 at 6:42 pm

    Yes, branding is heavily intertwined with the devices we just can’t live without.
    As a parent, I don’t think I could do another road trip without at least two dvds or other portable media player (one for each kid). On our last trip, my youngest had a problem with the headphones. He hated them. My husband and I were forced to listen to quite a few hours of kid DVDs. I’m not sure our family would survive the trip if Mom and Dad had to listen to 12 hours of SpongeBob.

    Since every kid show is marketed on everything from soup to snow boots, I don’t think kids blink an eye at the heavy presence of brands like Nick in their everyday life. I go grocery shopping and think … “oh, this chicken noodle soup has Dora noodles, he might eat it.” I’m such a sucker!

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