Another Tween VW coming soon: Magi-Nation
Children’s television show Magi-Nation (on Kids’ WB! on the CW and CBC in Canada) announced that its online world Magi-Nation: Battle for the Moonlands will be going into beta in December. Magi-Nation, produced by Cookie Jar, will also see consumer product tie-ins in 2008–all part of Cookie Jar’s goal to “reach kids wherever they are, be it via through television, consumer products or online worlds. ” “We are thrilled to be working on such an ambitious undertaking as Magi-Nation: Battle for the Moonlands and can’t wait to bring the Magi-Nation online entertainment package to our fans,” said Kenneth Locker, senior vice president of digital media, Cookie Jar Entertainment. “Our young viewers are extremely Internet savvy and routinely monitor their TV shows online. With this project we will extend that connection and enable players to have a fully interactive experience with their favorite characters in one of their favorite worlds.”
Magi-Nation will be a free, Web-based with players competing to become the best magi in the Moonlands. In addition to extending the show’s brand, Cookie Jar hopes to generate revenue through a micropayment model, “which allows players to upgrade their gaming experience.”
The company is accepting beta applications and plans for a live launch in 2008.
Hmm. This should prove VERY interesting– considering it’s a property without heavy weight (my vision of heavy weight properties = in your face, licensed and marketed, top of the viewing chart, and loads of commercials). I know it’s supposedly a VERY popular trading card game (or that’s why their PR says– I haven’t seen my wee tater tot buddies who dig Pokemon, etc, talk about it yet…. personally, I prefer Chaotic‘s approach to TV show & trading card game, they seem to be the best quality in animation & uniqueness in this arena).
I will DEFINITELY be watching their population #’s and the success of their microbuys, etc.
This could set a huge trend for newer/less talked about TV shows– a way to get the audience interacting with the brand before brand evangelism kicks in organically. Or, perhaps this will be a new version of organic brand-evangelism making? Oooo times they are a’changing!
As of now– there’s a video player giving trailers of the show on the site, as well as an opp to join the fan club and see the cards (as well as the A-typical background information of the storyline). The site is definitely in temp mode (or Marquee for those who know that term). The show (in both visual and content) reminds me of Yu-Gi-Oh meets The Littles (yes, the 80’s cartoon) meets Dungeons & Dragons. And sometimes– the bad guys (art) look like bad guys from the He-Man and She-Ra cartoons.
I look forward to diving into Magi-Nation’s virtual world in December. I’d almost wish this was a VW for Avatar: The Last Airbender… but beggers can’t be choosers. No doubt I’ll be writing a review of it as soon as I get “stuck in” 🙂
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