Xbox takes on the Wii for the Family Friendly title

At Microsoft®, providing a safe, secure environment and age-appropriate content for all consumers has been a part of the Xbox® story from the very beginning. We have led the effort to create and build in safety measures that enable parents and caregivers to choose the right play and viewing settings for their family. As an industry leader, we are committed to helping create an environment in which all users can securely enjoy the full benefits of interactive entertainment. We actively support creativity, freedom of expression and personal choice within the industry.This fall Microsoft, Boys & Girls Clubs of America, and Best Buy Co., Inc. will launch a campaign to inform parents about the Family Settings feature in the Xbox 360™ console and introduce other resources to help parents and caregivers protect their children. The name of the campaign is “Safety is no game. Is your family set?” in reference to the Xbox 360 Family Settings.

The campaign is designed to reach parents and caregivers and demonstrate Microsoft, Boys & Girls Clubs of America, and Best Buy’s commitment to child safety. The goal of the campaign is to provide parents with the information and tools they need to make appropriate content choices for their children for both offline enjoyment (with games and DVD’s) as well as on Xbox Live, the online gaming service. | Family Settings – Safety is no game. Is your family set?

Thought it was worth any eyeball. Currently there are only 3 videos (from Viva Pinata, an example of a property that was better on game console then TV) and a handful of links, and some pretty good background gaming info for out-of-the-loop parents.  I’d like to see something a little more, but time will tell.

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