Debut Virtual World: bebratz.com begot MyePets.com
MyePets.com™ is the place where you get to play with a MyePets™ pet in an exciting virtual world! MyePets believe in true friendship, accepting others and above all being true to yourself!
When you join MyePets.com you can adopt your own MyePets pet and take care of them, keeping them happy and healthy, decorate their house, and interact with other MyePets and much more!
You become a member of MyePets.com after you purchase a MyePets.com plush toy and use the secret code that comes with your MyePets pet. The code will let you adopt your very own MyePets pet and let you join in
the online fun!
Well… Bratz may have questionable attire-choices, and they may lean towards the bratty side of life… but at least they’re in support of Rescue Pets— yet another toy line from MGA Entertainment, Inc.
MyePets.com is yet another “buy the toy, get the code, come explore” virtual experience for children. It’s targeted for ages 4+
For Website visitors under 18 years of age, MGA has implemented additional steps to safeguard their privacy. For Website visitors ages 14-17, MGA will notify a parent or legal guardian (each, a “Parent”),
by e-mail, to inform them that the teen visitor is electing to provide personal information to MGA. For children 13 years or younger, MGA will collect and keep personal information only with a Parent’s verified consent, or that has been provided by a Parent, after a delayed e-mail
notification, or in aggregated form that is not linked to any personal information or identifiers (for example, 50% of girls under age 13 like the color pink).
So Parents– they’ll give you a heads up for anyone under 18, but the parent HAS to approve the U13 set, which is great. It’s good to see MGA Entertainment break up the age groups for minors and actually PAY proper attention to their teen set. I’m sure teens are too excited about that– but then again… with such a LARGE barrier of entry (buy this $30 dollar toy for a code), it seems kinda strange for a teen to be interested in gaining access.
I know I’ve said the opposit with barbiegirls.com— Barbie’s open registration (not needing to immediately buy to play), they’re inviting web-wanderers, and they’re inviting their alumni fans to continue their brand evangelism later in life. Bratz/RescuePets/MGA seem to have made the decision to ONLY engage their doll/toy-playpattern-users (aka their direct target audience).
information might include the Website pages that you visited, the type of browser you use (e.g., Netscape or Internet Explorer), the level of encryption that your web browser supports, the type of operating system you use (e.g., Windows XP or Mac OS), the name of your Internet service provider (e.g., America Online, Earthlink), the query that you entered into a search engine via a website or which led you to the Website, and other types of “click stream” data.
Why? You might ask:
MOST sites do this. Especially if you download a browser bar (like Zwinktropolis, the VW for teens, NOT U13). From a Brand perspective– this info they gather helps to make their products better… BUT you should be made aware of the collection. Not everyone reads privacy policies these days 😉
How about safety & chat:
MGA will require verified Parent consent for the collection of any personal information from children 13 years and younger. For children 13 years and younger, the user account is controlled by a Parent user name and password, so that the Parent will be aware of any changes that are made to the account. Minors ages 14-17 will have their own user name and password but Parents will be notified via e-mail when the minor registers for the account.
Open Chat is NOT recommended for children 13 years and younger. Verified Parental consent is required for children 13 and younger to use any chat function except for chat that uses preprogrammed words and phrases, such as ClickChat. Parents of children 13 and younger will be able to, at any time, disable or request termination of chat privileges for their child, other than ClickChat or other forms of preprogrammed chat. Parents of minors ages 14-17 will be notified by e-mail if a teen registers for chat privileges. No Parent consent or notice is required for the basic version of chat that uses only pre-programmed words and phrases.
Sadly, there isn’t any information other than the mention of “filters” to describe their moderation methods. Sigh.
I think the last thing I have to say about the debut of this new site is this:
Does it seem odd that most of MGA’s properties strongly resemble OTHER properties? Like…say… The Littlest Pet Shop (which I absolutely LOVE) and Strawberry Shortcake (why did they have to go an “update” her? I miss the old SS!). I dunno. I mean– this happens all the time in toys and cartoons. Successful ideas breed ideas with sudden similarities. The last property listed on the MGA Entertainment website list (at the bottom of bratz, bebratz, bratzlilangels, rescuepets, and MyePets is: Yummi-land.com, which is like a mix between the game Candy Land and Strawberry Shortcake. Gotta wonder if they’ll push that property forward with the buy+play online experience to help it gain notice? You just never know.
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