Home > kid pop culture, marketing, pop culture, Teens > In honor of my chronic Harry Potteritis

In honor of my chronic Harry Potteritis

The “Harry Potter Effect”

Via Cynopsis: Kids!, a new press release came out today from The Nielsen Company providing a handy run-down of the impact Harry Potter has had on the entertainment industry since his first appearance (which they’ve dubbed “The Harry Potter Effect”). Here’s an excerpt of some of the key stats:

— Book sales (Nielsen BookScan) – Since 1998, when Nielsen began measuring book sales in the United Kingdom, the six Harry Potter books have sold more than 22.5 million copies in the UK alone. In the United States, the Harry Potter titles published after 2001 have sold more than 27.7 million copies.
— Box Office sales (Nielsen EDI) – Combined, the first four Harry Potter films have grossed more than $3.5 billion worldwide. The first film, “Harry Potter and The [Philosopher’s] Stone,” is the fourth all-time highest grossing film worldwide.
— Advertising (Nielsen Monitor-Plus) – In the U.S., ad spend for all Harry Potter branded merchandise (including books, movies, DVDs and other promotional products) totals $269.1 million from 1998 to date. Outside of the U.S. from 2000 to date, $119.3 million was spent on total advertising for all Harry Potter branded merchandise in Canada, Germany, Italy, Netherlands, Norway, South Africa, Switzerland, and the U.K.
— DVD/Video sales (Nielsen VideoScan) -All three Harry Potter DVDs/Videos – [Philosopher’s] Stone, Chamber of Secrets, and Prisoner of Azkaban – debuted at #1 and remained the #1 family film for the first 3 weeks of each release.
— Internet Traffic (Nielsen//NetRatings) – The Warner Bros. “Harry Potter Order of the Phoenix” Web site drew 446,762 unique visitors in May 2007. — Internet Buzz (Nielsen BuzzMetrics)
— On blogs, the final book “Harry Potter and the Deathly Hallows,” is generating more “buzz” than the latest movie installment, “Harry Potter and the Order of the Phoenix.” — Music sales (Nielsen SoundScan)
— The four Harry Potter soundtracks combined have sold more than 1.1 million copies in the U.S. and almost 100,000 copies in Canada since the initial release back in October 2001. There have been a total of 180,000 downloads of individual songs that tied to the four Harry Potter soundtracks.
— TV ratings (Nielsen Media Research)
– Since 2002, the Harry Potter movies have aired on U.S. television a total of 366 times.
— Moviegoer Profile (Nielsen Cinema)
– A recent survey of moviegoers shows 51% of persons age 12+ are aware that the new book is coming out next month. Twenty-eight percent of persons 12+ in the U.S. have read one or more of the previous Harry Potter books, and 15% have read all of the Harry Potter books-to-date.
— Consumer (ACNielsen)
– More than $11.8 million has been spent by U.S. consumers on Harry Potter-licensed trademark cookies, candy and gum products since June 2002.

Gamine Expedition: The “Harry Potter Effect”

Many thanks to Sara over at Gamine Expedition for pointing the way to that fun tidbit.  As always, Sara, you rock!!

So, I spent the weekend ill (thanks to a Citrus allergy) and planted in front of the television to watch ABC Family’s Harry Potter weekend.  And MANY do I remember why I love that series.  It’s funny to watch the progression of the movies & the talent.  Chris Columbus, first to helm the movie franchise for Warnerbros, did a reasonable job.  I saw him at both world premieres in London, but in Typical “izzy” fashion, I freaked him out with my odd ball knowledge (I asked how often he gets back to Chicago… his wife is from the area. How I know that? I have no bloody idea).

As for the books– HOLY COW I AM SO PUMPED FOR THE 7TH.  I refuse to speak any further of my theories about who did what is who and how and will he die?  I also refuse to ride the band wagon of “me first, me first”.  I will watch the movie when the crowds die down.  I will read the books when I can (and not stress out about being the first to finish).

Anyway– my only sad comment is… WHY ON EARTH DID DANIEL RADCLIFFE MAKE THE STUPID MISTAKE OF TALKING ABOUT HIS PRIVATE LIFE in a magazine while promoting a youth branded movie?!  Don’t know what I’m talking about?  Check out this article on femalefirst.co.uk (let’s hope they misquoted).  Here is a general idea of what his speaks about (gets a bit more in detail on that site):

The 17-year-old actor insists he is too young to settle down and is keen to take advantage of any groupies he has.

Dear lord. I bet WarnerBros had a FIELD DAY with that interview.  At least Emma Watson (Hermoine) figured out which friends to keep and which to get rid of– thanks to her so called “buddies” leaking pictures of her underaged drinking a year or two ago.  Gotta love the Rupert… he seems to be the only one I’ve not heard of as making any public mistakes.  But I could be wrong.

Alas, let’s end this on a bright note… HARRY POTTER MONTH ROCKS!  Lol.

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