Little Kid Gamers on the Rise!

Last week, market research firm NPD released its Online Gaming 2007 report on the current climate of online gaming (you can read coverage of the report at GameDaily and at Next Generation). Today, AdAge released it’s own analysis of the report findings, creating a series of demographic profiles of particular interest to advertisers.

Elementary-school aged children make up the
biggest group of online players. “[K]ids ages 6 to 12 account for 20%
of all online gamers, more than any other demographic.”

Of course, the most interesting finding from my perspective is the one
about “little kids” (6-to-12-years) representing the largest
demographic of online players. But I’m also intrigued by… [More]

Gamine Expedition

20% Are 6-12?  That explains why Sony wants to buy Club Penguin after all!!  (Thanks to Sara & her research for that gem)

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