A great review of Nickelodeon’s Kid’s Choice Awards

Splat. Slime. Ooze. Muck. 40 million kids can’t be wrong, eh?
Billed as the “biggest, loudest, messiest spectacle in the show’s history,” I tuned in to the KCA awards with my 11-year old. My goal was to keep track of mega-media influences, digital tactics, tween TV and glean some perspective from her editorial comments firsthand. Enlightening.
Justin Timberlake’s “belching promo” tipped me off that grossology is a huge portion of this brand, and not the variety that tours the tech museums in science spheres either. All the kids in the audience “pumped up the burp volume to an all-time high.” Gee. Now there’s some aspirational marketing.
I’m well aware kids have a huge thing for ‘ewwww’ factor, like Discovery’s “yuckiest site on the internet,” otherwise Shaping Youth wouldn’t be counter-marketing junk food using media’s gross out game reality show tactics!
But, snarky celebrity slams and pulling a three foot booger from a giant-sized nose prop to reveal the top award winners is nothing to sneeze at when it comes to kids’ media influences, because the ‘anything goes’ behavioral correlation is self-evident.
Kids are only being as rude and outrageous as their adult media idols seeking ever-increasing shock value, right?

Shaping Youth » Nickelodeon’s 2007 Kids’ Choice Award Winners

I REALLY encourage you to read the rest of that article– Amy (of “Shaping Youth”) does a great run-down of the show, including comments & observations from her daughter.  Check it out!!

  1. April 3, 2007 at 8:34 pm

    Hi Miss Izzy!! Just droppin by. Is it Friday yet???

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