Pimp My Ride’s new addition to MTV’s Virtual Empire

NEW YORK (Hollywood Reporter) – MTV Networks said Wednesday it will launch a virtual world next week for “Pimp My Ride” to complement its online “Laguna Beach” and “Virtual Hills” offerings.The “Ride” world will be patterned after Van Nuys, Calif., a hotbed for car culture, and it will let users customize cars, participate in races and join car clubs, among other features. This world also will be connected to the “Laguna Beach” and “Hills” spaces by a virtual highway.MTV will add features to these worlds in the next three months, including guilds, where users can learn virtual skills; click-through e-commerce, which lets users buy real-world items through the virtual world; and MTV Virtual Cribs, in which users can build and customize their own houses.

MTV to pimp “Ride” online | Entertainment | Entertainment News | Reuters.com

Wow. They’re really diggin’ this “live the MTV” experience. I need to do more research for it. Anyone have anything to say about it???

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