Teens Vs The Tech Invaders

In light of all I’ve been reading about the rise of mobile marketing and how teens communicate, the responses from the teens validate that they are texting and IMing each other – a lot. However, they don’t want the college, and even more specifically, their advisors and professors, to communicate with them via texting or IMing.

68.3% said they IM and 69.8% said they text someone at least weekly. 55.7% said they have over 20 people on their IM list.

But when asked, “How much to you like or dislike these ways of contacting you?” the responses were very surprising.

65% expressed dislike of contact by phone, 54.2% disliked cell phone contact, 59.7% disliked text contact, and 55.6% disliked IM contact. 44.3% expressed a STRONG dislike of text contact, and 55.6% expressed a STRONG dislike of IM contact.

When asked how they prefer to communicate with advisors or professors, only 1% preferred IM with advisors, and 2.1% preferred IM with professors. Face to face communication with advisors was overwhelmingly preferred (79.4%).

Totally Wired

I would SERIOUSLY check out this entire piece on Anastasia’s Totally Wired. Teens are so private about “lives”– lives meaning their “independence”

As teens– they have their “I’m in the room with adults” personality and their “I’m in the room with teachers” personality.

Adults– like their parents, friends’ parents, etc, remind teens that they are still “youth” and considered such by the people around them (powerless in comparison). Since teens around around random adults all the time– they slip into this thought process with only slight (or no) realization.

It’s like when you KNOW someone thinks you’re a dork– it kinda makes you unbalanced (insecure, frustrated, hurt, etc). Of course that’s a total exaggeration, but enough to help illustrate that such knowledge can affect situations.

Several teens take on a different personality with teachers too– the “clever” confidence, the “cheeky” twists, the “sky” complacency, etc.

But when teens are on their own they can take on this personality of “I consider myself an adult in this situation.” Peers amongst peers– top of the power chain. They’ve achieved a social value– added once their parents/adults were not in the room.

Therefore– when a parent or adult invades a communication tool considered “for teens,” a teen is going to feel a bit freaked out.

It’s like having a club house only for you and your friends, and when you all meet to hang out, your parent is already there. Creepy.

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