Passing this along: Marketing & Children, some reading
Posted by Izzy Neis on September 29, 2008
On Mondays I feel like I have all the time in the world to read — not skim — anything and everything.
Even long, complicated articles.
You too? Here’s some recommended reading:
At Sea in a Marketing-Saturated World: The Eleventh Annual Report on Schoolhouse Commercialism Trends: 2007-2008. From the Commercialism in Education Research Unit at Arizona State University. Browse CERU’s other publications.
Monograph 19: The Role of the Media in Promoting and Reducing Tobacco Use. From the National Cancer Institute. Seems that tobacco marketing tactics are mimicked by the food industry.
Consumer Behavior: The Psychology of Marketing. From Dr. Lars Perner at the University of Southern California. This is how it’s done.
Corporate Babysitter » Blog Archive » Heavy Monday morning reading on marketing to children
Ooo! These are great tidbits o readin’. Thanks and props to the ever vigilant Corp Babysister!
This entry was posted on September 29, 2008 at 9:11 pm and is filed under Marketing Expert, Parents, Youth, accountability, child safety, entertainment, kid empowerment, kid entertainment, kid pop culture, marketing, online community, pop culture, pro-kid movement, responsibility, screener, social networking, tween. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
