I just don’t get it…

Entertainment Rights inks deals with YouTube, Joost and Babelgum to provide all three digital platforms with a selection of its kid/family-targeted animated content with the launch of Retro Heroes, a new free-to-view channel.  Under the deal, YouTube debuts a version of Retro Heroes that features short-form (2 and 5 minute) webisodes from ER’s library, while Joost and Babelgum will also introduce Retro Heroes, but will feature selected long-form programming.  Entertainment Rights programming featured as part of these partnerships include, He-Man, She-Ra, Trapdoor, Felix the Cat, Rocky & Bullwinkle, The Archies, Fat Albert and Casper the Friendly Ghost.

Cynthia Turner’s Cynopsis - Cyn Kids 5/7/08

Man.  When Pop Culture deems something popular, all common sense rules go out the bloomin’ window.

Last time I checked, and I’m pretty damn sure (sorry for the curse word, but I’m irritated), youtube is NOT for anyone under 13 years of age. 

So screw you practices, laws, and safety.  Entertainment transcends your silliness in order to ALWAYS reach the audience.  No pitiful U13 nonsense adheres to us.  We’re going to go ahead and show all our family friendly programing on age-sketchy platforms.  And you know what?  Why not go a step further… we’ll start putting cartoon ads on cigarette packages, downloadable stickers on age verification pages for porn, and pass out freebies underneath the football stadium stands.  Rock on, pop culture & your ability to roll over silly little safe guards!

Meh, I say… MEH!  Now, if this statement was gearing this retro-ish content towards non kids– and instead offering this info to the children of the 70’s/80’s… that makes sense.  I would definitely be geared up for some good ole Archies & She-Ra.

I’m just tired of this flippant shrug, like youtube is this all powerful force, and people don’t give a crap about the safe guards for youth.  And really– it’s not completely youtube’s fault.  They have age verification that kids lie to get around.  Parents need to start reading the privacy policies (I’m sorry, I know that sucks and the fine print is tedious, but seriously, you don’t send your kid to sleep overs without knowing the family first, do you?  Or at least having a conversation with the mom when you drop tater tot off, right?).  And businesses with agenda’s need to figure out their audience.  Are they putting their content on youtube for teen/adult fans?  Or trying to catch the wee lying tater tots and reel ‘em in? 

It’s just sketchy to me to see anyone posting content in hopes of attaining kid fans on youtube.  It’s like acknowledging kids are breaking the rules and them rewarding them for it.  That’s not cool. 

Rant over.  Meh-titude sets in.  Another tally for youtube. 

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