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Archive for May, 2008

Blitzkrieg indeed: Disney’s Camp Rock

May 30, 2008 Izzy Neis 1 comment

The summer movie blockbuster season isn’t just limited to the big screen. As the Disney Channel proved last August with “High School Musical 2,” children and families during the summer are just as likely to catch new releases in their living rooms as they are in theaters. With “HSM3″ being prepped for a theatrical release in October, Disney is launching a marketing blitzkrieg for its next potential TV franchise, “Camp Rock.”

Disney Set to Blanket the Nation With ‘Camp Rock’ Promos – Advertising Age – Madison+Vine: News

This is more or less a heads up for marketing explosion of the HSM & HM kind.  WA-BAM.  Here it comes.

I actually want to pay specific attention this time around to the marketing pathways and advertising roads – and watch how successful it is this time, when people are a little more aware of it’s approach (I don’t know about you, but I wasn’t at all prepared for the insanity that followed their campaign).  With parents slightly more aware of marketing & their child… will anything command pitchforks?  Or will it just slip silkily into media, enticing the enticable, and whispering “Hello, remember my name” to the blissfully ignorant?

So again, I say – keep a weather eye out for successful offerings and sly additions and interesting approaches and questionable advances.  If anyone sees anything particularly keen – do pipe up please :)

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Toys Get Their Dreams Too!

May 30, 2008 Izzy Neis 2 comments

Buzz Lightyear has a big weekend coming up  as he, actually a 12-inch Buzz action figure, heads for the Space Station aboard NASA’s Space Shuttle Discovery, which is set to liftoff from Kennedy Space Center this Saturday, May 31 at 5:02p.  Buzz’s adventure is part of the Space Ranger Education series, which in turn is part of NASA’s Toys in Space initiative.  So, while Buzz is on his “to infinity and beyond” trip, he will help introduce facts from space to kids in science and math classes nationwide.  The toys in Space program builds on NASA’s effort to encourage kids to study science, technology and math subjects.  Developed by Disney and NASA, Toys in Space includes downloadable materials for educators to use in class as well as online, educational games linked to each key component of the mission. The series can be accessed via www.nasa.gov , and will be available throughout 2008.  Ah, yes, the mission also coincides with the official opening of the Toy Story Mania! attraction at Walt Disney World this Saturday and on June 17 at Disneyland Resorts California.

Cynthia Turner’s Cynopsis – Cyn Kids 5/30/08

I was literally JUST talking about Toy Story yesterday with my colleague, Elliot.   His son is 2 and just getting into the Pixar DVDs.  Apparently he sat the WHOLE movie through for Cars, which (as well all know) is nigh on impossible for most 2 year olds. 

Elliot and I were chatting about the relationship of kids to their toys, tweens/teens and their toys, and then adults and their toys – namely in regards to Toy Story 2’s song by Sarah McLachlan “When She Loved Me”.  I LOVE that song for being beautiful and completely identifying with the experience of toys & growing up… but also HATE that song because it makes me feel like a jerk.  I was THAT KID… the goofy one who had a secret belief that my dolls, toys, etc were alive – or carried some sort of soul.  When I was young, and thought about it, I would get paranoid about favoritism, and then do the whole rotation, so that all dolls got some “face time” with yours truly (namely propped up on the bed, or a better seat on my chair, etc). 

Sick, right?  Well, yes, I was a sensitive soul growing up.  I actually still have a majority of my toys in boxes, laundry bags, or covering my room/apartment/desk – sad they’re in some sort of storage, but MUCH better than living at the dump.  Just ask my mom (since most are in her warm, lovely basement, or propped all over my closet back in Chicagoland).  It drives her batty. 

Anyway – I’m starting to roll off topic again (oh, sweet tangents, how you appease me).  What I dig about this news blurb from Cynopsis is two fold:

1. Taking a toy with a story (depth) and putting it into real life context – building connections from the imaginary to the tangible, from the fantastic to the scientific – and then introducing it in lines with educational values. Very cool.

2. Buzz FINALLY really, really makes it to outer space.  Good on him! LOL.  Dreams really do come true.

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Heads Up: Elf Island

May 29, 2008 Izzy Neis 7 comments

With environmentally focused sites like ZookaZoo, home helper (chore supporter) sites like Handipoints, science based environments like Whyville, math & financy fancy destinations like Minyanland, and literacy-friendly sites like Dizzywood, here’s another to add to the group of parent-happy sites: Elf Island.

A nice little bird popped this into the comments section of my Worthy Virtual Worlds post this morning:

Elf Island merits a place on this list – http://www.elfisland.com — It’s a revolutionary Virtual World for kid’s ages 8-12, that is due to launch late summer 2008.

Here’s a top line overview of the site and its mission.

- We’re coining a whole new genre of gaming: Gaming for Good ™, which empowers kids to play an active role in making a difference in the real world.

- Elf Island is the first and only virtual world that uses what we’re calling Mirrored Gaming™ — which is based on the exclusive premise of practicing good online and reflecting that same good offline.

- Elf Island leverages the power of fun through entertaining game play, social interaction and storytelling while encouraging kids to understand they have the power to influence change in the world.

Riddled with differentiators from any site currently in the market, Elf Island is an amazingly creative environment that opens up new opportunities for giving back and delivers a new level of fun and fulfillment. Elf Island’s founders are award-winning game industry veterans (and devoted parents) who have created youth-focused online promotions and experiences.

The artwork on their landing page is gorgeous, and looks fantastical (who doesn’t love fantastical). I’m interested to see how they spin “doing good” into something that’s still begs for teeth-sinking fun from tweens who are exploring the Jedi vs Sith battles of friendship in Junior High.

The idea of positive behavior and role modeling (“doing good”) is something I think all of us community folks want our youthful members to walk away with. I give props to anyone wishing to put more emphasis on the entire world experience.

Speaking of which, Amy Jussel continues to follow the educational value of such entities over at Shapingyouth.org. I dig her latest post about The Value of Unstructured Play. It’s got a lot of great links to important papers and research regarding play patterns, imagination, and the growth/power of media.

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Social Networks, Control, Gov, and You

May 29, 2008 Izzy Neis Leave a comment

What is it about politicians that make them absolutely freak out about things that they really shouldn’t be wroried about? The latest is that the EU internet security agency ENISA is calling for all sorts of new laws to be put in place concerning social networks. It sounds like most of the proposed laws will take care of really minor “problems” that might occur at the expense of annoying just about everyone. For example, it wants laws to be put in place saying that you cannot post someone’s photo online without their consent. You can understand the extreme case they’re looking to prevent (someone putting up embarrassing photos), but that’s rare, and the trouble it will cause for normal folks just taking snapshots will be immense. ENISA is apparently also really worried about the fact that (I kid you not) people don’t realize that you can befriend people via a social network that you don’t really know (gasp!). The thing is, social conventions seem to take care of most of these problems without the need for any sort of special legislation, but if you’re a gov’t agency, I guess it’s only natural to think in terms of what laws can you add.

Techdirt: EU Officials Way Too Worried About Social Networks

Interesting stuff.  Not sure about more perimeters… It will be very interesting(?) to see how the EU does with this stuff, and how it will affect the ease of use with communities & UGC.  I have to say though – I bolded one sentence that caught me.

MUWA MUWA MUWA.  This “photo” issue is something I’ve been eyeballing for a while now.  Not that I necessarily am ON BOARD with such a thing.

Okay, I know they’re just alluding to it… but it’s been something on the perimeter of my Eye of Mordor.  It’s like that spidey tingle Peter Parker gets when something is coming… 

It all started when I was moderating photos of Edgar & Ellen fans, submitted by kids.  We were only looking for objects that resembled “Pet” (spaghetti with a meatball, garden hose with a soccer ball, etc).  T-O-N-S of kids would continuously upload pictures of themselves with their friends (despite the fact this WASN’T what we asked for, and specifically noted NOT to send self-images).  Naturally, none of these were approved since we didn’t have parental sign off for images of minor’s faces (identity, folks… it’s your last right).  I remember thinking: wow… kids have an itchy trigger finger with passing photos of themselves along.

Then when I was moderating a teen/20-something “entertainment”-associated community website (which will go unnamed, but while I was working for eMod), we had strict rules on uploading images of youth – even in the family context.  NO MINORS.  Why?  Because there needed to be parental sign off for all photos (How do you prove who is really a parent in this world, and who is just a camp counselor – visually?).  These folks would upload pics of many kids with them (again, siblings, camps, etc).

A second company I worked with at eMod was a parenting website run by a big dog company.  They had their own strict rules about kids.  And the parental members of the community would upload pictures of entire teams of kids from little league or junior soccer, etc.  It got me thinking – with all this craziness about protecting kids images online from companies trying to save themselves from liability… how much do the parents care?

Then I pondered: maybe people aren’t talking about multi-minor images (class photos, teams, birthday parties, etc) on public social networking systems because they haven’t put too much thought on the fact they have no control over their child’s image.  <- at this realization I did a duck and spy, as if such thoughts were dangerous if spoken aloud.  Putting dangerous ideas that may or may not cause bandwagons out for the publics consumption.  Don’t speak of He-Who-Must-Not-Be-Named for fear of his actually answering the call.  Oh, silly izzy.

For the most part, with the help of Youtube’s conspiracies and constant troubles… so far, no worries.  Loads of people are reacting badly to content made and displayed on youtube.  You hear all about the BAD behavior choices of video participants, but rarely do you hear parents upset because their child was in the background and they didn’t give permission for their child’s image to be displayed publicly.

But just because it hasn’t been raised as an important issue, doesn’t mean it won’t in the future.  Are there going to be uber-sensitive folks (aka those of the governmental species) hoping to solve such possibilities by requiring parental approval for all minors – like the tagging system in Facebook, you have to tag your child before the entire picture can be shown live?  It might just happen.

Again, one of the last rights you have to yourself is your identity.  Everyone’s all share-y, share-y now (sharing means caring), but once people grow accustomed to the way of the web, will they start to assess how they’re (and their loved ones) are appearing online? 

I try to be transparent.  I’m in community management and safety – which means my existence on the web is a make or break deal.  Gotta be smart, careful, proactive.  But do I want my imaginary child’s image on the hypothetical web in places I can’t control?  I dunno.  For the most part, I’ll probably shrug and how that the people who know me & my family have our best interests at heart.  Then again… it doesn’t take much for “once bitten, twice shy” to become a “thrice momma bear from hell.” 

So I leave it to the future.  What will happen with such future controls & the mighty web?  Will people get all snuggly into their web presence and start to realize that they want more “say” over who, where, and how their children are represented?  And will they look to the government to step in and make laws that require “parental sign offs” for every child displayed?

I have to say… for myself?  I like the fact facebook gives folks an opportunity to tag or be tagged, and therefore know when their face joins facebook.

Thoughts?

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Great Video of Stardoll insights

May 27, 2008 Izzy Neis Leave a comment

Via Kzero.com

GOOOOAAAHHH…. There are so many gems in here for the sharp eye of those building or working within the virtual space for youth regarding branding, self-branding, UGC, community work (and subsequent admission of hacking), etc.

Watch it and see what kind of epiphanies you have.  I’d spill mine, but I think my darling bosses would have my head.  I adore my head and my bosses too much to go that route.  So, good luck to you and your own insights.

Categories: Izzy Neis Links

Games with Vocal Chat and Safeguarding kids

May 22, 2008 Izzy Neis 1 comment

Anyone who has ever listened to a teenager on Xbox Live knows how it goes. He’s saying WHAT? Racist, homophobic, bigoted language … and that’s just in their handles. Given easy voice chat, conversation heads straight to the lowest common denominator. But unfortunately perhaps, it’s not possible to censor voice chat as easily as it is to censor text in order to make the chat safe for children.

That’s a pretty difficult design problem. Given you have written a game for children where chatting is possible, is it even remotely possible to make sure conversation stays friendly and helpful?

Talkin’ smack to kids in online games – Massively

As always, I just grabbed a bit of that – and I’m glad there are game peeps talking about it. Voice gets more and more popular with folks.

How do you stop kids from sharing information, or being exposed to dialog explicit and inappropriate for young ears? How do you monitor cyberbullying? Personally – the whole thing is a nightmare to me.

So, keep aware – this might turn out to be an interesting “challenge” (challenge, you say? Yes, check the article) with benefits that can spare a generation of kids from exposure to content unnecessary, inappropriate, and dangerous.

Happy days, all.

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Life Lessons from a Faux-Pirate

May 22, 2008 Izzy Neis Leave a comment

I had already played Jack as a hobby at San Diego’s Comic-Con and the Renaissance Faire.
Thirty-seven actors showed up that day, four of us in costume. Only eight were chosen for the next round. We were told we would be auditioning the next day at Disneyland. When I showed up, there were now 23 guys—15 that had been pulled from in-house auditions.

June 2008 – Pirate’s Booty – Los Angeles Magazine (via The Disney Blog)

Actually – as a Johnny & Jack fan, I adored this for my own personal giggles. 

But as a community/new media person?  Rock on.  There are some fantastic lessons in here for the future of media (youtube, picture phones, etc) & jobs, as well as great lessons for young adults looking to appropriate behaviors, etc, in professional-land.

Enjoy!

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Tips for Community Management – Youth and Adult

May 22, 2008 Izzy Neis 5 comments

eModeration, a community management and moderation provider that works with Dizzywood, released a report on “Virtual World and MMOG Moderation: Five techniques for creating safer environments for children.” Every youth-focused world I’ve encountered touts its safety practices, implementing most, if not all, of eModeration’s ideas. So the big ideas may not be entirely new, but it’s a good formalization of policies, which is especially important now as there’s increased political scrutiny on children’s safety in virtual worlds.

Virtual Worlds News: eModeration: 5 Tips for Building a Safe Virtual World for Kids

Check out the link at Virtual World News for the VW tips (also a link to a whitelist). It’s great to hear eMod speaking up – they’re a fantastic moderation company, and it’s great to know they’re working with youth VW’s. Solid.

Basically, the steps are things we’ve been talking about for a while: filtering content, knowing what the rules are to work with children, hire quality moderators, and work with the parents. These are things I believe in whole-heartedly, and NOTHING drives me crazier than when people are willy-nilly, shrugfest about the care, strategy, and knowledge necessary during ALL phases of a virtual world for youth – planning, creation, launching, constant improvements/updates, and eventual deconstruction (if that’s going to happen, re: VMK’s closing nightmare).

Amen.

Also, Jake McKee just did a great interview with Patrick O’Keefe, who wrote a book titled Managing Online Forums.  It’s DEFINITELY a good read as well – since virtual worlds and MOST of web media these days = community driven awesomeness.  Here’s a clip:

3. Where do forums fit into this whole wave of blogs and social networking and sites like MySpace, Facebook, Twitter, YouTube, Utterz and the rest?

A friend of mine and yours, Lee LeFever, provided advance praise for the book. In it, he said that “online forums make up the very foundation of the social web.” I think that’s a good way to put it. But, at the same time, forums are also very current. When you are talking about a buzz brand right now like a MySpace or a Facebook or a YouTube, the functionality of forums – whether in full or in part – is a part of the functionality of these websites.

This question relates to another question I have been asked a few times, which is something along the lines of “what is the future of forums?” What changes in forums is the features and innovation – what will stay the same is the interaction. It’s hard for me to picture a time when we won’t want to discuss something, get help or better ourselves by interacting with someone else in a text based manner online. So, it’s hard for me to picture a time when forums will not have a place.

4. How do you define “Community Management”? How do see yourself fitting into that definition?

Community management is… er… managing all aspects of the community. Seriously, to get into detail a bit, there are many different areas of management when it comes to forums and communities. You have to manage people. This includes your members, but also your staff. Being in public, being a good example for others to follow – holding yourself to a higher standard. I believe in leading by example in every definition. I converse on my forums in a way that I’d like to see members conversing. I act as a staff member in a way I’d want my staff members to act.

Check it out – there’s SO much more there!!!

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Noteworthy: “Foundling”

May 21, 2008 Izzy Neis Leave a comment

WOWZA.

So, I used to talk more about what I’m watching and playing and yadda-ing. I just INHALED the first book in D.M. Cornish’s “Monster Blood Tattoo” series, Foundling.

I actually almost didn’t read it because “Monster”, “Blood”, and “Tattoo” don’t sound like my cup of team, but “Foundling” is very intriguing as a title, and the soft cover (red with amazing sketches) totally caught my eye and won the battle.

For those who enjoy the “Beyond the Edge Chronicles” by Chris Riddell and Paul Stewart (currently my top favorite living authors, along with Shannon Hale and Gail Carson Levine), you’ll enjoy this series. The main difference = Mr. Riddell and Mr. Stewart give you various sides of an ever-changing world through generation storytelling (3 generations of sons finding different paths to the same end goal), and D.M. Cornish is slowly bringing you through the adventures of one boy, without skipping much between books.

I’m currently on “Lamplighter” and enjoying it (as well as looking forward to meeting some of my favorites again from the last book). I recommend HIGHLY.

Anyone else have any good book suggestions for the summer? I’m already set to read Gail Carson Levine’s newest book, Ever, and then re-tackle “Gulliver’s Travels” for some much-needed recon for my own book “Beyond The Cork” – I’ve just passed the mid-point, which is a mountain of a milestone for me, and I’m pleased to say that a friend enjoys it enough she’s working on the illustrations (which honors me to no end).

Anyway – do share!! And if you don’t read YA (young adult literature – basically tween stuff), and you work in the biz with tweens? Mmm. I would suggest diving into the local Barnes & Noble, Borders, Mom & Pop store and buying some. YA literature has become a force to reckon with, and you should always know what your audience is entertained by, and the stories offered to them. :)

Categories: Izzy Neis Links

Interesting stat for club penguin

May 21, 2008 Izzy Neis 1 comment

The Nielsen numbers, which track monthly unique visitors to social-networking sites, found that MySpace’s growth from April 2007 to April 2008 was just 3 percent, and that Club Penguin’s traffic shrank 7 percent. If Nielsen’s numbers are accurate (which is always debatable with online metrics), that’s not good for News Corp and Disney. In August, for example, the same methodology from Nielsen found that Club Penguin had grown 250 percent year-over-year and that MySpace was still growing at a healthy rate of 23 percent.

Nielsen: MySpace, Club Penguin growth static, LinkedIn soaring | The Social – CNET News.com

Down 7 percent, Eh?  Hmm.  Couldn’t be because they now have proper virtual world competition from Buildabearville, Pirates Online, and other such domains suddenly seeing the SPARK that IS youth online media.  It’s about this time last year anyway – when people suddenly moved from adult community buzz to youth oriented buzz, thanks to Barbiegirl’s amazing winter stats. 

However, I must debate myself with the fact that kids are multitaskers.  I’d love to know from parents what they’re range for paying sites.  Do they cash out for one safe experience? Or more? 

What is the average amount of paying subscriptions for tweens online?  Again – if they are multitaskers, do parents pay for more than one?  Or just one and the kids have to enjoy free experiences? 

But then I go back to the fact pre January/February 2008, people were pointing at the product-based “entrance fee with a stuffed animal purchase”, and only post that time did people start buzzing with subscription based worlds.  Of course – that’s a gut assumption from someone who does her best to read all the statements and articles out there, as well as stick her ear firmly to the railtrack and listen for signs of movement. 

There are quite a few subscription based worlds in the mix for this year.  How much are parents willing to purchase for web world activities?  And what’s the next step, to help kids in the candy store get all that they want without ticking the parent (and their credit card) off?

Hmmm….

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