Izzy Neis

Online Communities, Entertainment, Kid Empowerment, and Media Safety

Archive for September 25th, 2007

Facebook ain’t so safe for the tater tots!

Posted by Izzy Neis on September 25, 2007

Facebook falsely advertises the safety of its social network and fails to respond to complaints about obscene content and sexual predators in a timely manner, says the New York Attorney General, Andrew Cuomo. Cuomo’s office has launched an investigation into Facebook, charging that the site is rife with “widespread” pornographic content and that minors are easily and regularly contacted by adults trolling for sex. The Office of the Attorney General (OAG) has sent a letter (PDF) to Facebook founder Mark Zuckerberg detailing its complaints, along with a subpoena for company documents.


“My office is concerned that Facebook’s promise of a safe web site is not consistent with its performance in policing its site and responding to complaints,” Cuomo said in a statement issued yesterday. “Parents have a right to know what their children will encounter on a web site that is aggressively marketed as safe.”

The OAG launched a preliminary review of Facebook over the past several weeks by posing as underage users between the ages of 12 and 14, and discovered”deficiencies that stand in contrast to the reassuring statements made on the web site and by company officials.” Specifically, the OAG’s undercover accounts were approached almost immediately by adults clearly looking for
something more than friendship, and the accounts continued to receive repeated
messages along the lines of “i’d love to get off on cam for you hun ;P” and “call me if u want to do sex with me [number deleted] ok.”
The OAG says that several other undercover accounts received solicitations of a “more graphic nature” that it prefers not to repeat.

Minors also have no problem finding lewd and sometimes even pornographic images on the site, according to the OAG, with several Facebook groups actively encouraging members to participate. Users under 18 can join any of these groups—for example, the groups “Porn Star Trials” and “TPG Trailer Park Girls 1″ actively recruit Facebook members to “try out” for porn films. There are also slightly less nefarious groups, such as “Best Wet T-shirt or best boobie pic contest,” and “*For girls that love to share naked pics*,” says the OAG.


But the crux of the complaint isn’t over the existence of the groups or sexual messages, it’s over Facebook’s (lack of) response to them.
The OAG says that, when undercover investigators complained to Facebook about the messages and other obscene content on the site, site administrators outright ignored most of the complaints. In other cases, Facebook acknowledged the messages, but then proceeded to take no action. This appears to go in direct contrast to comments made by Facebook’s chief privacy officer, Chris Kelly, in a recent article by the New York Times. Kelly is quoted in the article detailing Facebook’s protections for its under-18 users, saying that communication is limited to those who are affiliated with the minors’ networks (such as their schools). Kelly also said several times that Facebook responds “quickly” to complaints about inappropriate comments and obscene messages, which the OAG found to be blatantly untrue in most cases.

“The OAG is especially concerned these problems are not being adequately addressed and will worsen over time,” reads the letter sent to Facebook. The company cannot continue to represent itself as a “safe” social networking site while failing to respond to complaints, says the OAG. Included
with the letter is a subpoena, asking Facebook to provide all documentation relating to complaints it has received over inappropriate content, as well as any responses.

Facebook said in a statement, seen by IDG News Service, that it took the OAG’s complaints “very seriously” and that it would work with the office on safety matters. “We strive to uphold our high standards for privacy on Facebook and are constantly working on processes and technologies that will further improve safety and user control on the site,” said the company.

NY Attorney General: Facebook not “safe” enough for minors

The eye of mordor has moved from myspace… and now fixes itself onto facebook, and rightly so it seems. Parents– if your child is under 16 and they want to use a social network… go to IMBEE or YOMOD!

There’s really nothing to say here except:

a) talk/educate/learn about these places with your children;

b) don’t trust what you can’t control;

c) these situations will never really go away unless you find a way to confront through education & prevention with your own child;

d) facebook should sort itself out - if it’s true and they’re not responding to these claims as promptly as they should… then YIKES. Word on the street has it that Microsoft wants to buy facebook for big, big, BIG bucks. If that’s the case– Microsoft, you better get on that safety thing. Seriously.

But really… when I first read this, all I could think of was “well, duuuuuh” and “derrrr” and other such immature retorts.   I like facebook.  It feels more organized and structured than myspace (which is one giant advertisement now).  But at the same time– kids over 16 are all hopped up on sexuality (thanks, MTV– god, I sound like my mom now) and they’re going to chase things they’re curious about.  We can keep chasing them away and trying to steer the universal course of 16+ teens, but they’re going to keep finding ways to find their smut (no matter how good they are, and how embarrassed they get if they’re caught).  It’s a shame there are so many p-verts out there trying to exploit the teens, and how many uneducated teens there are jumping into the exploitation like an after school swimming pool party.  It reminds me of Newport Harbor on MTV and how quickly those kids will stripe into their tiny bikinis and talk about “hot tubbing” like it’s the new code word for make-out sessions (or worse)– and how many of the p-verts with problems are watching these shows and getting the encouragement to intereact with the teens online.  Oh, tangents… anyway– parents & teens alike just need constant education about the intricacys of online safety & WHY they need to be safe & WHO might be collecting info on them & WHAT might happen if they speak to some of these jerks contacting them on facebook.

Clearly the problem won’t really go away, we just have to find a better way to prevent and protect and educate.

So I may use my immature retorts of “duh” and “der”, but when it comes down to it– these reports, these articles, these warnings have to keep coming– because clearly we’ve not shouted enough about this for everyone to catch on… or perhaps they only thought it was in regards to myspace.

Well, ladies and gentlement… its not just myspace, or facebook– it’s all of them.   Social Networks = open playground for all types of interaction.  And no matter how we try to block problems, the problems will come in like wolves in sheeps clothing.  Once again– don’t trust ANYTHING you can’t control.  And even then, carry some caution!

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The Littlest Pet Shop joins Virtual Worlds…

Posted by Izzy Neis on September 25, 2007

Hasbro Joins the Toy-Based Virtual Worlds Race

Hasbro has announced that it will be competing against girl-focused, toy-based worlds like BarbieGirls.com, Be-Bratz.com, and Ty-Girlz.com. Hasbro calls its Littlest Pet Shop line the “fastest growing girl toy brand,” and it will now be bringing them online with the VIPs (Virtual Interactive Pets). The VIPs follow the MyePets.com line of focusing on plush toys with codes that open a virtual world for children to play on, though the VIPs are apparently aimed at tween girls. Unlike some of the other worlds, the VIP virtual world is available only through the purchase of one of five $14.99 plush toys. Users can buy extra decorations with Kibble earned through mini-games, but there’s no word on whether users will eventually be
able to purchase extra Kibble or add-ons on their own.

Hasbro’s LITTLEST PET SHOP Jumps into the Digital Plush Arena with Virtual Interactive Pets

Fastest Growing Girl Toy Brand Launches “The Cuddliest Pets on the Net”

PAWTUCKET, R.I.–(BUSINESS WIRE)–Hasbro, Inc. (NYSE: HAS), announces the launch of LITTLEST PET SHOP VIPs (Virtual Interactive Pets), a line of five cuddly, plush pets that bear secret codes on their collars to unlock a virtual world where tween girls can interact with the digital counterparts of their plush pals and explore a fun online VIPs destination jam packed with exciting games, activities, and community events. LITTLEST PET SHOP VIPs will be unleashed in the New
York Metro market and online in mid-October 2007 followed by a global retail launch in early 2008. Each LITTLEST PET SHOP VIPs plush pet will carry an approximate retail price of $14.99 and includes exclusive access to the VIPs virtual world which will continuously evolve with
new and exciting elements.

The initial LITTLEST PET SHOP VIPs line will include a dog, cat, turtle, penguin and panda. Upon getting home with their new cuddly plush pet, girls with parental permission will plug in the secret code found on the collar at www.littlestpetshop.com, receive a VIPs Adoption Certificate and watch their pet come to life online. The fun really begins as they begin to customize their pets and environments, earn “Kibble” points to keep pets happy and healthy, play mini-games and
engage in fun individual or community based activities.

“This is a very exciting time for the LITTLEST PET SHOP brand,” said Valerie Jurries, vice president of marketing for Hasbro’s girls brands. “We wanted to take this incredibly popular property and do something truly spectacular for the millions of girls who have come to adore the LITTLEST PET SHOP line over the years. Creating an engaging and meaningful online connection between girls and their LITTLEST PET SHOP pets was an instinctive next step. VIPs delivers a rich, immersive
online world where girls and their pets can have endless hours of fun exploring, playing and bonding.”

Blending Traditional LITTLEST PET SHOP Play with Online Fun

Just as they do with their real world LITTLEST PET SHOP pets, VIPs will allow girls to customize homes for their pets as well as personalize the pets with the latest apparel and accessories purchased
at virtual stores and boutiques with VIPs currency called Kibble. Kibble points are earned based on keeping pets happy and healthy by completing activities such as going for a check-up at the “Get Better Center”, going to the playground for some exercise and fun, playing mini-games or simply exploring the environment for hidden surprises.

VIPs owners will have a blast playing the 16 mini-games or jumping into the 10 different activities available in the LITTLEST PET SHOP VIPs virtual world. The games, complete with high score rankings, include hang gliding, snowboarding, skateboarding, lily pad leap, sundae making, scavenger hunts and jigsaw puzzles – just to name a few. Activities include anything you can do in or around your VIPs home from decorating a room, to playing in your sandbox or taking a ride on a
merry-go-round.

Come One, Come All

A virtual world wouldn’t be complete without knowing what’s going on in your community. The LITTLEST PET SHOP VIPs world will include fun and informative community features such as “Breaking News” and a “Community Calendar” alerting girls to the new and exciting activities
that are unfolding, “Pet of the Day” a random spotlight on a pet based on photos submitted by VIPs owners; and “High Scores” to see how you and your pet stack up against others in overall rankings of the 16 mini-games.

Pricing, Availability and System Requirements

LITTLEST PET SHOP VIPs will be available on retail shelves exclusively in the New York Metro area in 2007 beginning in mid-October as well as online at www.hasbrotoyshop.com and several mass market retailer websites such as Wal-Mart and Target. A global retail launch, including 18 new VIPs, will follow in early 2008.

Pricing for LITTLEST PET SHOP VIPs is $14.99 (MSRP) and includes a plush pet and exclusive access to the VIPs online world. For girls who want to “try before they buy,” VIPs also includes a free, limited-play experience. Girls simply go to www.littlestpetshop.com where they will land at a VIPs Adoption Desk. By clicking on “Borrow a Pet” they are able to check out the virtual world before jumping in with four feet.

LITTLEST PET SHOP VIPs is both PC and Mac compatible. Systems must be equipped with a keyboard, mouse and monitor as well as an Internet connection, broadband recommended.

Virtual Worlds News: Hasbro Joins the Toy-Based Virtual Worlds Race

First of all– I gotta say, I LOVE the Littlest Pet Shop toys. They’re design, their play pattern, they’re general idea is brilliant. I always want to buy them… and then I remember… wait, I’m nearly 30 and have to stop buying toys at some point because someone is going to call me out on it (you should see my desk, it’s a playground of awesomeness). Basically, I always wanted a turtle– we grew up with turtles in the pond behind our house, and every time we caught one, the raccoons would eat it out of the shell during the night (gross!). And I wanted a lizard too– but they creeped me out (much better in “theory”). So, when I’d see them in the stores (when I was younger… sure, high school but– hey! stop laughing… I like toys! ;) ) I’d think it would have been a great idea to buy one of those toys and pretend… after all, imagination is so much better than real life, hahahaha!

But seriously, if you were going to ask me what my top five CURRENT toys are– The Littlest Pet Shop is in there.

So, on one had, it makes sense that LPS is moving online. In fact, I’ve had SEVERAL conversations regarding my confusion as to WHY they’re not online already in this VW booming market. It’s right up their market– buying things to take care of little pets and keep them healthy & happy. Besides– it seemed to me that the makers of Bratz(tm) had kinda swiped the “pet” idea from Hasbro and beaten them to the virtual world with myepets.com. I’m always saddened when people have to get on the “me too” bus and mimic other properties. However! I shall ease up for now, because… who knows… maybe they’re taking their time building a rock star site instead of just KICKING one out quickly. I mean– look at the Pirates of the Caribbean MMORG… that’s going to be AWESOME and we’ve been waiting for it for ages (along with another MMORG that Disney is coming up with that I can’t mention but I’m uber-giddy about). I’d much rather quality than quantity.

Having said that, I’ve got to say… I’m not so impressed by what I’ve read. Now, shame on me, I know– I should wait until I have a moment to play in it… sure. But in MY opinion, if you’re going to introduce something new & great to the world, don’t you want it to stand alone? Unique! To me, it sounds like this might just be a direct copy of webkinz (stuffed animals) and bebratz.com/myepets.com (can’t get in without buying first) and the rest of those bandwagon VW’s. Bah! Again, I’d rather see people try something new & unique. We’re flooding the market with direct knock-offs. Luckily I have talked to SEVERAL rockstar new companies bringing awesome new ideas to the Virtual World table.

As for the term “bandwagon”, you simply must know that I use it in an endearing voice. Got to get on the wagon to travel somewhere new, right? Right.

I’ll report thoroughly once I’ve had a chance to jump through. Joi & I are podcasting our first official, official podcast this evening (our first 2 attempts are dreadfully hilarious… too many tangents). It should be up this week.

Plus– I’m moderating a panel on Virtual Worlds this Friday at Tween Mashup in NYC. GO IF YOU CAN, AND MAKE SURE TO SAY HI. I love meeting new people, talking shop(!), and I don’t bite (especially if you have a cookie for me, lol).

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