Relaunch: Kidzworld
Posted by Izzy Neis on May 9, 2007
This is when I don’t like marketing. I can’t stnd the use of “leading,” “only,” and “best” in marketing and PR materials.
Kidzworld may be leading in search engine placement because it has been around for a while. (Although I was unable to get them to be a “first-pager” with 5 tries of generic kid search terms on Google). That means that all the old school links on abandoned pages aggregating “Cool sites for kids!” from 99-02 link to Kidzworld and they are getting higher placement on searches. Longevity and perservence has it’s rewards. And I will EVEN give it to them that IF a kid didn’t have a predetermined list of sites to go to the second they hit the computer (Nick, Club Penguin, MySpace, YouTube, etc etc) AND they ran a serach for “kids sites” (because SO many kids identify with the term “kids”) they MAY click on Kidzworld. But will they stay?
…..
Check out the rest of Joi’s post about Kidzworld.com. They just did a relaunch (maybe last week?).
Posted in Parents, child safety, kid empowerment, kid entertainment, kid pop culture, learning, marketing, online community, pro-kid movement, social networking | No Comments »
