DXD: MORE on Disney’s Xtreme Digital

Disney Targets Pre-Teens with New Social Networking Portal

Disney has joined the ever growing list social networking destinations with the launch of Disney Xtreme Digital, targeted directly at Disney’s core market of pre-teens.

The new service [...] comes complete with user generated profile pages that leverage
the wealth of Disney’s pre-teen friendly content in terms of allowing
customization, as well as offering the standard competitions, video,
music, games and networking features. Naturally Disney has also
included strong parental controls, that include the ability to limit
access access to the various features on the site, including chat.

The pre-teen marketplace has been ignored to
date by most existing social networking sites, the litany of potential,
and actual legal issues regarding children under 14 keeping many away.
For that very reason though, it’s an online demographic that lacks a
lot of serious competition, and holds a wealth of potential for Disney
in further expanding the Disney brand online.

From a parents perspective though, I couldn’t
help but think that the entire service was nothing more than a constant
stream of advertisements for Disney movies and related products.
Parents who worry about their children being exposed to marketing
messages are not going to like Disney XD.

One can only hope that they don’t mix the content up on the new service, as it appears as if they’ve done recently by exposing children to porn on Comcast.

Disney Targets Pre-Teens with New Social Networking Portal

I thought this was a great article regarding DXD.  I found it REALLY interesting that some of the people commenting on this artical pointed out that ExtremeDigital.com is a REALLY bad porn site. 

So then– any kid spelling Xtremedigital the RIGHT way will find themselves drowning in a website of filth.  YIKES.  It’s like the whole whitehouse.com versus whitehouse.gov problem– teachers find themselves in boiling stews all the time for bringing their classrooms virtually to the website in hopes to learn more about the White House… but instead finding themselves in porn.  YIKES & ZOINKS. 

It’s not really Disney’s fault for having a name that’s only an “e” away from being inappropriate content… HOWEVER, for a steel lock-box environment like Disney prides itself on being… that seems odd they haven’t gone the extra steps to ensure such mishaps wouldn’t happen.

technorati tags:DXD, Disney, Networking, Youth, Tweens